Search Engine Marketing Specialist

Are you interested in a career as a Search Engine Marketing Specialist? Becoming a LeadPlus Media team member is a rewarding career path. If you are interested in this job, please read all the details below and apply to start a new career opportunity.

İstanbul, Türkiye

Search Engine Marketing Specialist

Overview

  • Oversee media strategy and buying within full Google stack for assigned categories/campaigns while maintaining performance KPIs
  • Participate in paid marketing strategy discussions and contribute ideas for testing, customer experience, and data analysis
  • Perform competitive analysis and develop a comprehensive industry for relevant clientele.
  • Organize SEM campaign media plans while assisting with campaign deliverables – creative, tracking, testing plans
  • Use Google Analytics/DoubleClick Search to assess trends and activity
  • Summarize campaign performance and recap channel initiatives
  • Communicate paid marketing results internally and externally, using data to tell a story
  • Directly manage internal team and platform partners, providing feedback and fostering growth to aid success of department

Responsibilities:

  • Manage SEM, Display and Video (Google/YouTube) campaign strategy in high-growth categories
  • Forecast spend and manage budget allocations, optimizing based on performance
  • Present campaign results to stakeholders and clients
  • Audit campaign performance data, build and refine keyword lists, ad copy creation, placements
  • Analyze competitor and industry trends
  • Audit tracking and ensure measurability
  • Be idea generator/thought leader on how to increase SEM performance
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Requirements:

2+ years managing paid search and YouTube campaigns through Adwords, with annual budget 1mil TRY and/or managing 500+ campaigns

Marketing, business/economics, statistics/math, or technical degree from a reputable university

Experience with data and using it to tell a story. Must be able to ingest large amounts of data and interpret trends and opportunities

Experience using Google Analytics and/or DoubleClick Search for search to analyze e-commerce data

Military service must be completed for male candidates

SENİ ARAMIZDA GÖRMEK İÇİN
SABIRSIZLANIYORUZ.

Yeni Nesil 360° Medya Planlama ve Satın Alma Ajansı  LEADPLUS MEDIA ‘da kariyer fırsatlarıyla ilgileniyor musun? Ekibimize katılmak için CV’ni hemen gönder.

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