We offer the most suitable media planning and buying services, in line with the strategy we create especially for your brand considering the market, sector, competitor’s research, and your needs, focusing you to reach the perfect audience on the right channels. We take great pleasure in presenting the advantages of our close communication and wide commercial volume with our wide range of broadcasters, from the mainstream to niche channels that broadcast on various topics to our clients with our motto of “maximum benefit”.
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What is Media Planning?
Media planning is the general name given to the planning process of the marketing and communication campaigns that brands develop to reach their target audiences through different channels, at specific times and types.
This plan is created by selecting the most suitable sites, channels, and broadcasting models considering the strategies for the target audience in line with the brief presented by the brand.
Marketing and advertisement are the priorities in media planning. Determining the benefits of the media to achieve the targeted goals is among the necessary elements of the accurate execution of the planning.
Media planning consists of the works that determine when and where an advertising campaign should be used.
How is Media Planning Made?
There are certain issues to be considered while media planning. The priority must always be the correct selection of the messages to be given and the determination of the target audience. Its main purpose is delivering the most advertising message about a brand to the right consumer with the most economical budget.
Media planning is at the top of the tools that make the marketing of a product or service potent and it ensures that an advertisement reaches the target audience in the most effective way by using the appropriate communication tools.
While the media planning processes the first thing on the to-do list is making comprehensive research on the product or service to be advertised. After that the target audience and the features of this audience are determined. The sociological and psychological aspects of this target audience must be thoroughly analysed. The determination of the relationship between the target audience and the product or service and the characteristics of the audience plays a crucial role in the success of the advertising campaign.
In today’s digital world share of the digital is increasing rapidly day by day in the advertisement sector just like many other. On the other hand, the traditional media continue their existence with evolving approaches. Therefore, conventional advertising channels such as television and newspapers continue to be important, depending on the size and scope of your campaign, in order to spread the message 360 degrees.
In addition to all these, the number of users and usage of social networks such as Instagram, YouTube, Facebook, Twitter is continuously increasing, and these channels offer much more targeting opportunity, experience and diversity than conventional channels can offer.
In any case, when planning and buying media, you need to consider the channels and dynamics one by one to convey your brand’s message.